How to Build a Career in Animation for Advertising and Marketing
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With advancements in game development and a sizeable increase in the number of gamers across different ages & interest groups, the career prospects in gaming are bright for professionals belonging to different skill specialisations. Those who have done majors in fields like music, business, art etc. can also find their spot in the gaming industry.
India has now big gaming development centres like UbiSoft, Microsoft, Nvidia and Electronic arts. In the foreseeable future, jobs in the gaming sector would be booming in India. As for job opportunities, there are standard positions and more narrowed specialisations. If you have a clear inclination towards technical and creative aspects of gaming, then there are job-focused courses in gaming that can train you in the basic as well advanced concepts and make you job-ready.
But first, let’s check out the most common jobs in the gaming field:
Elements of Animation are widely used in video games. Big teams can have illustrators, concept artists, painters, modellers and riggers each with different responsibilities. If you already have basic training in animation from a reputed animation institute, then that would be an added advantage for you in the process of finding a suitable job opportunity.
It is indeed one of the most desired job roles that one can aim for in the gaming industry. Apart from working on the completion of a game concept regarding levels, instructions, characters and environments, Designers also contribute towards curating new game ideas. Indie studios have this job assigned to Lead Developers. Once skilled enough, you can work as a freelancer too.
Programmers perform all the coding which is the most time consuming and complex job in this field. They work with game, art and sound designers to ensure that the coding is in sync with the rest. Fundamental knowledge in Computer Engineering concepts would be a bonus for this job role.
This is another in-demand job profile that requires sound knowledge of programming languages, defect management tools and database management systems. There are numerous job opportunities to avail all credits to the never-ending new software developments and applications.
Unlike in QA testing where you have to work with automation scripts, game testing is strictly about gaming and not software. While it may seem like the ultimate dream job of any enthusiastic gamer to sit with a cup of tea and play games all day, however, this job is far from that. A Game Tester is required to evaluate a game’s performance, device compatibility, user experience and certification of standard tests which requires running up the game ceaselessly.
Remember how pumped up you felt while playing Battlefield? The warlike ambience noise, the piercing of bullet sounds? Sound designers are required to add dynamics to the game and enhance the overall experience. Apart from that, they are in charge of everything you hear, from the sound effect of the menu option to the music in the end credits.
It’s highly recommended to be well versed with a considerable range of skills because the industry requires you to be able to don different hats and communicate with people with different skills and specialisations in the domain. Collaboration and versatility is the key to earning a demanding spot in this competitive industry. A need to understand visual aesthetics is very important, it’s not the technical knowledge that makes you an animator.
To begin a career in Gaming/AR-VR, you can check out courses at Arena Animation. With the added advantage of job-oriented training and guidance by industry experts, you can reduce the gap between skilling and securing satisfactory employment.
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