How to Build a Career in Animation for Advertising and Marketing
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Photo by Sarath P Raj on Unsplash
The history of the origin of animation has led people to perceive that it is just another form of entertainment. But in the current scenario, people of varying age groups have experienced the marvels of animation in some way or the other, be it in the form of movies or through education.
As the relationship between art and technology becomes stronger over time, the future beams with great prospects and opportunities for other fields to embrace the potential of animation. It is becoming an everyday experience. More and more screens are demanding quality animated content and this trend is expected to continue for the foreseeable future.
This is why NOW is the right time to get job-oriented training in animation and acquire the skills that the topmost recruiters are looking for. By choosing a reputed animation training institute that offers an elaborate course curriculum and practical learning via events, projects, assignments, workshops & seminars to showcase your talent, you can accelerate your career growth and become a skilled professional.
Below are the top fields where animation has got its stronghold -
One of the most creative and unique ways of advertising products and services is through animation. Many global brands have shifted their focus from running ads on TV to short animated social media ads and animated banners. Motion graphics on websites is the current trend to grab user attention. In addition to that, animation offers the ability to be quirky and unique to stand out from competitors.
It would be an impossible task to find an industry where animation is as extensively used in the gaming industry. It is an industry where everything is dependent on animation as most 3D characters for games are created with animation. In recent times, the growth prospects in the gaming industry are as bright as in the entertainment sector. When you join a gaming course, you also get trained in the principles of animation.
Animation in education has bought a paradigm shift from static, conventional content to more dynamic study methodologies. The advent of simple whiteboard animation has brought success to many educational YouTube channels as well.
3D Animation has opened up new avenues for interior decorators. There is software specifically designed for this purpose, and they allow the Interior Designers to see the layout of the rooms virtually. Architecture finds them useful as with its design the building they are planning to build beforehand and present them to the clients.
AR and VR both are technologies that bridge the physical and virtual worlds. In AR, virtual elements overlay the physical world’s atmosphere on the screen. And in VR, users are surrounded by the virtual environment both of which rely heavily on the quality of animation used to provide an amazing immersive experience.
There was a time when animation was a luxury limited to huge movie studios like Disney. But now it has evolved from Sunday morning cartoons to Oscar-winning movies. And not just that, it is finding new platforms where it has never been featured before like the news, social media and even UI elements of apps and websites.
The ability to grant people an effective medium to communicate their stories, works, products and services to the world has led animation to be a major part of such huge industries. The Animation market size is rising exponentially it’s safe to assume that the future is looking very bright for the Animation industry.
Moreover, with the advent of Metaverse, the demand for skilled 3D animators has increased drastically. If you wish to prepare for the job opportunities for the future, enrol in 3D animation courses at Arena Animation and ensure that your professional skill set is aligned with the industry requirements.
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